PATENT & TRADEMARK ATTORNEYS

BUSSINESS CONSULTANCY

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ASSESSMENT OF BRAND VALUES

Method of assessmenting brand values

The method of trademark valuation


The method of trademark valuation based on average value with adjustment coefficient This method is based on a formula:
BV = BAV +|k|
In which BV as Brand value, BAV as Brand average value. k as an adjustment coefficient, R as Revenue
According to the actual statistics results we could choose BAV = 0.6 R
|k| = 0.6 R
BV min = 0 when k = -0.6 R, corresponding to cases where the trademark is no longer in use
BV max = 1.2R when k = 0.6 R, corresponding to the case where the trademark reaches its maximum value
Components of the k coefficient are showed in below table


Production and business efficiency for 3 consecutive years (%) Ranked in the Top 10 in the market (%) Sản phẩm/dịch vụ tiêu thụ trên thị trường quốc tế (%)
Min = -15, Max =15 Min = 0, Max =20 Min = 0, Max =25

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