The method of trademark valuation
The method of trademark valuation based on average value with adjustment coefficient
This method is based on a formula:
BV = BAV +|k|
In which BV as Brand value, BAV as Brand average value. k as an adjustment coefficient, R as Revenue
According to the actual statistics results we could choose BAV = 0.6 R
|k| = 0.6 R
BV min = 0 when k = -0.6 R, corresponding to cases where the trademark is no longer in use
BV max = 1.2R when k = 0.6 R, corresponding to the case where the trademark reaches its maximum value
Components of the k coefficient are showed in below table
| Production and business efficiency for 3 consecutive years (%) | Ranked in the Top 10 in the market (%) | Sản phẩm/dịch vụ tiêu thụ trên thị trường quốc tế (%) |
| Min = -15, Max =15 | Min = 0, Max =20 | Min = 0, Max =25 |
